Cheeky
Natural · Eco-friendly · Holistic
Natural treats for the pets you love
Hand-picked, responsibly sourced treats and curated gift boxes — a holistic approach to your pet, kind to them and to the planet.
Est. Hampshire
Hand-picked & market-fresh — a holistic approach to happy pets.
ReliableResponsibleTrustworthyAttentiveSustainableEco-friendlyNaturalCompassionate
Our promise
Chosen by a veterinary nurse, made for happy pets
Every treat we stock is hand-picked for quality, natural ingredients and ethical sourcing. No nasties, no needless plastic — just honest, wholesome rewards your pets will adore.
Hand-picked with expertise
Every treat is chosen with a professional eye — quality, suitability and wellbeing come first, always.
Holistic, nose to tail
A holistic approach to your pet — treats and toys that give them the chance to exhibit natural behaviours and use their instincts and brains.
Natural & wholesome
Simple, honest ingredients with no needless nasties — just real, recognisable food your pets will adore.
Kind to the planet
Plastic-free and recyclable wherever we can — sustainability is built in, not bolted on.
By the pet you love
A treat for every kind of friend
Starting with dogs — our first love — and embracing cats, small furries and birds.
Something you want that you can't find? Get in touch and we'll work with you to give your pet their own personalised treat experience — whatever the species.
From the larder
This month's favourites
Kind words
Loved by pets and their people
I needed to order more as she absolutely loved them and they're very long-lasting!
Meet the maker
“The Reliable Pet Company is me — on a mission to put natural, thoughtfully chosen treats into happy bowls.”
By day I manage a multidisciplinary referral hospital in Hampshire. The rest of the time, this is my passion — sourcing treats I'd happily give my own dogs.
— Jo Lee
Read our story